PhD in Communication Sciences from ISCTE-IUL (2018) with a dissertation on Lobbying and Strategic Communication; Master Degree in Strategic Management of Public Relations from ESCS-IPL (2012); Graduate Degree in Public Relations and Organizational Communication from ESCS-IPL (2010). Auxiliar Professor of the Faculty of Human Sciences at the Catholic University of Portugal since Setember 2019, previously was Guest Assistant (2012-2018) and Guest Adjunct Professor (2018-2019) at ESCS-IPL. Researcher in the area of Strategic Communication and Public Relations, with publications in national and international conferences and journals.