Strategic Communication

6 ECTS / Semester / Portuguese

The aims of the curricular unit are:

  • To give students the ability to understand and problematize strategic communication, and its implications on organizations structure and on human and ethical behavior within the same context; 
  • To promote reflexive thinking on the role of strategic communication in organizations identity, culture, image, reputation, social responsibility and sustainable development;
  • To provide and consolidate through strategic communication greater levels of motivation, commitment and positivity in organizations reinforcing their attitudes, good practices, values and business vision


Assistant Professor
PhD in Communication Sciences by ‘Universidade Católica Portuguesa’, she has been an Assistant Professor at the Faculty of Human Sciences of this University…