The aims of the curricular unit are:

• To give students the ability to understand and problematize strategic communication, and its implications on organizations structure and on human and ethical behavior within the same context; 
• To promote reflexive thinking on the role of strategic communication in organizations identity, culture, image, reputation, social responsibility and sustainable development;
• To provide and consolidate through strategic communication greater levels of motivation, commitment and positivity in organizations reinforcing their attitudes, good practices, values and business vision