Doctoral degree in Marketing. Graduated in Marketing with a Post-Graduate Diploma in eBusiness and Master's and MBA Degrees in Management. He has developed his professional activities in the fields of marketing and brand management since 1992. Sonae Distribuição, Impala Editores, Jazztel, Initiative and Brand Connection feature among the companies with which he has collaborated. In recent years, he was responsible for Institutional Marketing and Television at RTP, where he coordinated the brand management of the RTP1, RTP2, RTPN and RTP Memória channels. He is currently Marketing Director at Sporting Clube de Portugal with the objective of driving the brand equity of the club and strengthening its ties with members and fans while leveraging the commercial and product fields.