Employer Branding

6 ECTS / semestral / English

It is intended that students:

Explore the theoretical foundations of Employer Branding and reflect over key developments in academic and practitioner thinking.
Apply theoretical frameworks to gain insights on real life organizational practices.
Apply tools to develop an Employer Branding strategy based on academic insights and best practices.

Faculty

Assistant Professor
PhD in Communication Sciences from the Faculty of Human Sciences of the Portuguese Catholic University. MBA, MsC and bachelor’s degree in Business…