Two former students of the Undergraduate Degree in Communication and Cultural Sciences, Ricardo Araújo Pereira and Vasco Palmeirim, have been recognized as two of Portugal's most empathetic public figures.

The research "Public Figures and Digital Influencers 2024", carried out by Marktest, placed them at the top of the list of personalities with whom the Portuguese most identify.

Ricardo Araújo Pereira leads the way with an average empathy score of 7.64, followed by Vasco Palmeirim. Both have notable careers in humour and communication, and are two of the most recognized figures in Portugal for their work in these areas. 

With more than 30 years of existence, the Undergraduate Degree in Communication and Cultural Sciences of the Faculty of Human Sciences has trained dozens of excellent professionals in the most diverse fields of communication, from humour to journalism, strategic communication and marketing.