Digital Marketing: Theory and Practice

5 ECTS / Semester / Portuguese

The Course aims at introducing digital marketing, both from a theoretical and applied point of view. Additionally, Digital Marketing: Theory and Practice aims at providing students with skills in the use of tools for monitoring and measuring the results

Faculty

Assistant Professor
Patrícia Tavares holds a PhD in Management from ISEG - Lisbon School of Economics and Management (University of Lisbon), and is an Assistant Professor at the…