The dream of radio, the media "with the human component" Teresa Oliveira and Margarida Apolinário

Saturday, February 17, 2024 - 23:15

For Margarida Apolinário, 21, the dream of working in radio started at an early age. "My dad used to drive me to school listening to the radio all the time." Years later, while her classmates listen to Spotify, the UCP Social and Cultural Communication finalist prefers the company of her favourite radio programmes, especially "DriveIn".

"It really is a dream. And now that I've studied the subject, I want it even more," says the student, who on 9 February had the opportunity to meet some of the Renascença Group's presenters, including Teresa Oliveira. Back at Universidade Católica for the special World Radio Day broadcast, a place of which she has "very fond memories", Teresa recalls the good times she had and the friendships she built.

Margarida, meanwhile, who is still completing her degree, emphasises: "what really marked me out at Católica was the Radio subject. It was exactly what I wanted to do." She highlights the Radio Communication course, but in particular the opportunity to record and experiment with radio through QUASEFM, the student radio station of the Faculty of Human Sciences.

And the most important tool for the future that Margarida dreams of is, according to Teresa, "personality, what you give as a person" to capture listeners. Social networks such as Instagram, TikTok and Podcasts are also useful tools. "Nowadays, younger people have more access to much more information and content, they can be very creative on social media, and even in life, because they have the whole world in their pocket."

Equipped with the various tools available and, above all, personality, Teresa believes that it is possible to "create a brand of whatever, and with or without means, always manage to gain an audience."

In this sense, it is "with great hope" that Teresa sees the generation of young dreamers who aspire to work in radio. And against those who predict the end of radio, the experienced broadcaster reminds us: "radio has the human component that the rest of the media lacks". It is this humanising element and the "habits, people getting in the car and knowing that there are others there at that time", that distinguishes this media, with a future guaranteed by young people like Mariana.

To commemorate World Radio Day, celebrated on 13 February, Quase FM and Rita Curvelo, professor at FCH, organised a special programme, with the participation of the radio hosts and UCP alumni: Teresa Oliveira, Cristina Nascimento, Madalena Costa, Rodrigo Gomes, Ana Colaço, and host Renato Duarte.