Naíde Müller

Professor Auxiliar

Naíde Müller

Professor Auxiliar

Bio

Doutorada em Ciências da Comunicação pela Universidade Católica Portuguesa é professora na mesma instituição desde 2020. É investigadora no Centro de Estudos de Comunicação e Cultura desde 2017. Em 2021 foi investigadora visitante na Kent State University – EUA . Trabalhou como consultora de comunicação em projetos no setor público e privado (2008-2015) e foi assessora de comunicação política entre 2015 e 2019 na Assembleia da República. As suas principais áreas de investigação são comunicação estratégica e movimentos sociais. É autora de várias publicações sobre dinâmicas de comunicação estratégica e interpessoal, relações com os media e ativismo por direitos humanos.

Áreas de Investigação

Ciências da Comunicação

Publicações

Capítulo de Livro

Communication for social change behind the scenes

Naíde Müller (with Naíde Müller). 2025. Communicating otherness, otherness in communication research

Tomada de posse da nova Direção da FCH

José Luís Ramos Pinheiro: "As empresas como kit de sobrevivência"

Ciclo de Workshops UCP2 Mental Health | Workshop 1 - Faz upload à tua saúde mental

Naíde Müller

Naíde Müller

Bio

Communication for social change behind the scenes

Decoding silence in thematic analysis

Challenge or resist dominant discourses: authenticity as a strategic component of activist public relations

How should we interpret silence in qualitative communication studies?

Public relations within the promotional work of human rights activists in Portugal

Relações públicas ativistas

Silence in qualitative communication studies

Social justice advocacy in the classroom through service-learning in public relations

A Sagração da Autenticidade de Gilles Lipovetsky

How students' positioning dynamics affects engagement with service-learning in public relations

Literacia para a cidadania e a democracia: enquadrar a propaganda no âmbito da comunicação persuasiva organizada

Literacia para a cidadania e a democracia: Enquadrar a propaganda no âmbito da comunicação persuasiva organizada

Literacy for citizenship and democracy

Public Relations and Feminist Activism: Strategic Consensual Persuasion or Propaganda?

The Role of Strategic Communication in Gender Equality Activism and Collective Action: Illustrating the Need for SDG18

Activist public relations in digital public space during the pandemic

Companies and human right activists' engagement

Perceptions about corporate positioning on controversial sociopolitical issues: Examining big pharma engagement with patient advocacy

Public relations and dissent: Anti-racism digital advocacy Portuguese case study

Corporate activism trends and public relations strategies for the UN sustainable development goals

DEBACER

DEBACER: a method for slicing moderated debates

From grassroots movement to parliament: Strategic communication and the achievement of public legitimacy: Case Study: PAN (People-Anima- Nature)

Improvisation Takes a Lot of Planification: Strategic Communication and Sociopolitical Contemporary Activism

Public relations and anti-racism digital advocacy

The role of strategic communication in the appearance and growth of a new party in the Portuguese political spectrum

From being a “government on Facebook” to the parliament

TV news representations of contemporary activism in uncertain and complex information landscapes

TV news representations of contemporary activism in uncertain and complex information landscapes

“Who are the Contemporary Activists represented on Portuguese TV News and what are they Fighting for?”,

"The Control of Screens and Collective Imagination TV news and contemporary activism in Portugal"

"The Control of Screens and Collective Imagination TV news and contemporary activism in Portugal"

A representação do conceito de ativismo nos programas de informação dos canais de serviço público de televisão em Portugal

Not only populism on the screens

The control of screens and collective imagination. TV news and contemporary activism in Portugal

Who are the contemporary activists represented on Portuguese TV news and what are they fighting for?

Who are the contemporary activists represented on Portuguese TV news and what are they fighting for?

“Not Only Populism on the Screens: The Concept of Activism on Portuguese Television News”

"Control of screens and collective imagination"

“A representação do ‘ativismo’ na informação televisiva em Portugal”

“Representação do ativismo na informação televisiva em Portugal”

“The Control of screens and collective imagination"

«The Bidirectional Communication and Interaction between Journalist and Press Officer. Case-Study Logica»

«Media relations and bi-directional communication interaction»

“Relações com os Media e Interacção Comunicacional Bidireccional – Estudo de Caso Logica”

“The Bidirectional Communication and Interaction between Journalist and Press Officer.