Naíde Müller

Professor Auxiliar
Naíde Müller

nmuller@ucp.pt

Bio

Doutorada em Ciências da Comunicação pela Universidade Católica Portuguesa é professora na mesma instituição desde 2020. É investigadora no Centro de

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Programas:
Módulos / Unidades Curriculares
Áreas de Investigação
Capítulo de Livro

Communication for social change behind the scenes

Naíde Müller (with Naíde Müller). 2025. Communicating otherness, otherness in communication research
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Outras

Decoding silence in thematic analysis

Naíde Müller (with Naíde Müller). 2025. 9th World Conference on Qualitative Research (Online), Poland, 11/02/25
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Artigo

Challenge or resist dominant discourses: authenticity as a strategic component of activist public relations

Naíde Müller (with Naíde Feijó Muller Cajado Caldeira). 2024. Public Relations Inquiry
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Artigo

How should we interpret silence in qualitative communication studies?

Naíde Müller (with Naíde Müller). 2024. Social Sciences
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Capítulo de Livro

Public relations within the promotional work of human rights activists in Portugal

Naíde Müller (with Naíde Müller). 2024. The Sage handbook of promotional culture and society
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Livro

Relações públicas ativistas

Naíde Müller (with Naíde Müller). 2024. Estudos de Comunicação e Cultura
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Outras

Silence in qualitative communication studies

Naíde Müller (with Naíde Müller). 2024. 8th World Conference on qualitative research, Portugal, 23/01/24
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Artigo

Social justice advocacy in the classroom through service-learning in public relations

Naíde Müller (with Naíde Müller). 2024. Journal of Advertising and Public Relations
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Outras

A Sagração da Autenticidade de Gilles Lipovetsky

Naíde Müller (with Naíde Müller). 2023. Análise Social
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Outras

How students' positioning dynamics affects engagement with service-learning in public relations

Naíde Müller (with Naíde Müller). 2023. University as an epicentre for social responsibility, Porto, Portugal, 19/06/23
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Artigo

Literacia para a cidadania e a democracia: enquadrar a propaganda no âmbito da comunicação persuasiva organizada

Naíde Müller (with Naíde Feijó Muller Cajado Caldeira). 2023. Estudos em Comunicação
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Artigo de opinião

Literacia para a cidadania e a democracia: Enquadrar a propaganda no âmbito da comunicação persuasiva organizada

Naíde Müller (with Naíde Müller). 2023. Revista Estudos em Comunicação
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Capítulo de Livro

Literacy for citizenship and democracy

Naíde Müller (with Naíde Müller). 2023. Pathologies and dysfunctions of democracy in the media context - the return of the propaganda model
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Artigo

Public Relations and Feminist Activism: Strategic Consensual Persuasion or Propaganda?

Naíde Müller (with Naíde Müller C.). 2023. Revista Comunicando
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Capítulo de Livro

The Role of Strategic Communication in Gender Equality Activism and Collective Action: Illustrating the Need for SDG18

Naíde Müller (with Naíde Müller). 2023. SDG18 Communication for All, Volume 1. Sustainable Development Goals Series
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Outras

Activist public relations in digital public space during the pandemic

Naíde Müller (with Naíde Müller). 2022. Researching Communication in Times of Disruption, 8/02/22
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Capítulo de Livro

Companies and human right activists' engagement

Naíde Müller (with Naíde Müller). 2022.
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Artigo

Perceptions about corporate positioning on controversial sociopolitical issues: Examining big pharma engagement with patient advocacy

Naíde Müller (with Naíde Müller). 2022. Public Relations Review
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Artigo

Public relations and dissent: Anti-racism digital advocacy Portuguese case study

Naíde Müller 2022. Communication & Society
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Outras

Corporate activism trends and public relations strategies for the UN sustainable development goals

Naíde Müller (with Naíde Müller). 2021. Accelerating the progress towards the 2030 SDGs in times of crisis
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Outras

DEBACER

Naíde Müller (with Thomas Palmeira Ferraz). 2021. ENIAC 2021
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Outras

DEBACER: a method for slicing moderated debates

Naíde Müller 2021. Anais do XVIII Encontro Nacional de Inteligência Artificial e Computacional (ENIAC 2021)
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Artigo

From grassroots movement to parliament: Strategic communication and the achievement of public legitimacy: Case Study: PAN (People-Anima- Nature)

Naíde Müller (with Müller, Naíde). 2021. Public Sciences and Policies - Ciências e Políticas Públicas
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Capítulo de Livro

Improvisation Takes a Lot of Planification: Strategic Communication and Sociopolitical Contemporary Activism

Naíde Müller (with Naíde Müller). 2021.
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Outras

Public relations and anti-racism digital advocacy

Naíde Müller (with Naíde Müller). 2021. International Association for Media and Communication Research 2021: Rethinking borders and boundaries: Beyond the global/local dichotomy in communication studies, Nairobi, Kenya, 11/07/21
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Outras

The role of strategic communication in the appearance and growth of a new party in the Portuguese political spectrum

Naíde Müller (with Naíde Müller). 2021. 8th ECREA European Communication Conference: Communication and trust: building safe, sustainable and promising futures, Belgium, 6/09/21
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Outras

From being a “government on Facebook” to the parliament

Naíde Müller (with Naíde Müller). 2020. International Association for Media and Communication Research 2020, Tampere, Finland, 12/07/20
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Outras

TV news representations of contemporary activism in uncertain and complex information landscapes

Naíde Müller (with Naíde Müller). 2020. 2.ª Edição da Lisbon Winter School for the Study of Communication , Lisboa, Portugal, 7/01/20
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Outras

TV news representations of contemporary activism in uncertain and complex information landscapes

Naíde Müller 2020. Second Lisbon Winter School for the Study of Communication - media and uncertainty
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Capítulo de Livro

“Who are the Contemporary Activists represented on Portuguese TV News and what are they Fighting for?”,

Naíde Müller 2020. Comunicação, Cidadania e Movimentos Sociais – Perspectivas contemporâneas da participação cidadã
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Capítulo de Livro

"The Control of Screens and Collective Imagination TV news and contemporary activism in Portugal"

Naíde Müller (with Müller, Naíde). 2019. Pathologies and dysfunctions of Democracy in Media Context: Theoretical Approaches, Case Studies, Applied Research
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Capítulo de Livro

"The Control of Screens and Collective Imagination TV news and contemporary activism in Portugal"

Naíde Müller 2019. Pathologies and dysfunctions of Democracy in Media Context: Theoretical Approaches, Case Studies, Applied Research Organização: João Carlos Correia, Anabela Gradim, Ricardo Morais
Artigo

A representação do conceito de ativismo nos programas de informação dos canais de serviço público de televisão em Portugal

Naíde Müller (with Müller, Naíde). 2019. Interações: Sociedade e as novas modernidades
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Outras

Not only populism on the screens

Naíde Müller (with Naíde Müller). 2019. 1st Lisbon Winter School for the Study of Communication, Lisboa, Portugal, 15/01/19
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Capítulo de Livro

The control of screens and collective imagination. TV news and contemporary activism in Portugal

Naíde Müller (with Naíde Müller). 2019. Pathologies and dysfunctions of democracy in the media context
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Outras

Who are the contemporary activists represented on Portuguese TV news and what are they fighting for?

Naíde Müller (with Naíde Müller). 2019. Annual conference of the International Association for Media and Communication Research, Madrid, Spain, 1/01/19
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Outras

Who are the contemporary activists represented on Portuguese TV news and what are they fighting for?

Naíde Müller 2019. International Association for Media and Communication Research
Outras

“Not Only Populism on the Screens: The Concept of Activism on Portuguese Television News”

Naíde Müller 2019.
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Outras

"Control of screens and collective imagination"

Naíde Müller 2018.
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Outras

“A representação do ‘ativismo’ na informação televisiva em Portugal”

Naíde Müller (with Naíde Müller). 2018. Ciência 2018, Lisboa, Portugal, 2/07/18
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Outras

“Representação do ativismo na informação televisiva em Portugal”

Naíde Müller 2018. Ciência 2018 - Encontro de Ciência e Tecnologia em Portugal
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Outras

“The Control of screens and collective imagination"

Naíde Müller (with Naíde Müller). 2018.
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Outras

«The Bidirectional Communication and Interaction between Journalist and Press Officer. Case-Study Logica»

Naíde Müller 2012.
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Outras

«Media relations and bi-directional communication interaction»

Naíde Müller (with Caldeira, Naíde Müller ). 2011. Atas 7º Congresso da SOPCOM - MEIOS DIGITAIS E INDÚSTRIAS CRIATIVAS – OS EFEITOS E OS DESAFIOS DA GLOBALIZAÇÃO
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Outras

“Relações com os Media e Interacção Comunicacional Bidireccional – Estudo de Caso Logica”

Naíde Müller (with Naíde Müller). 2011. “Meios Digitais e Indústrias Criativas - os efeitos e os desafios da Globalização”
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Outras

“The Bidirectional Communication and Interaction between Journalist and Press Officer.

Naíde Müller (with Naíde Müller). 2011. «The Dialogue Imperative. Trends and Challenges in Strategic and Organizational Communication»,
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