Marketing and Advertising

5 ECTs / Semester / Portuguese

The aims of this curricular unit are: provide a framework for academic and professional fields of intervention in the strategic and operational dimensions of Marketing; provide knowledge on the academic field of intervention and professional advertising, its techniques and its campaigns, as well as the context within the Marketing Strategy; build a Creative Plan and the inherent transformation of the Business Briefing into the Advertising Debriefing; apply the integrated knowledge surrounding the areas of intervention of Marketing and Advertising to the needs of context analysis, competition and market segmentation criteria, positioning, targeting and market repositioning.

Faculty

Associate Professor
PhD in the Sociology of Communications, Culture and Education from ISCTE (2005); A Master's Degree in Communication, Culture and Tecnologies of Information from…
Assistant Professor
Assistant Professor of the Faculty of Human Sciences at the Catholic University of Portugal. She is also a post-doctoral researcher at the Research Centre for…