The group will focus on understanding change in the everyday life of people and organizations, and the transformation that results from digital technologies. The aim is to develop not only innovative and solid academic research, but also applied work with the industry and creative hubs.
Following up on the work previously conducted by its members, the group will pursue research on digital literacy and digital readership, namely on digital archives and educational contexts. Researchers will also look at narrative and its modes of production, such as transmedia and cross-media, as well as models centered on user-generated content, like ‘produsage’ and remix, and the growing relevance of digital storytelling for brands and corporate reputation. Close attention will also be given to how people perceive value and use the media in their everyday lives, especially regarding children, youth and families, addressing this topic from an international comparative perspective.
The group intends to explore digital technologies as drivers of social development, increased literacy levels and well-being from a critical perspective. What are the challenges posed by smart living and smart cities? Researchers will also look at the social and technological changes throughout the life course and the impact on the experience of aging.