I’m Daniela Santos, a digital media journalist and also a PhD student at Portuguese Catholic University. My research area is communication and media studies. I have worked in the areas of online journalism, media business, news making, SEO, social media, new users, online metrics, old media crisis, new players and technological conglomerates, digitalization and datafication of the media. I usually work with the Brazilian, Spanish and Portuguese markets. I made my bachelor’s degree in social communication and my master's at Portuguese Catholic University, with a thesis named "3.0 Journalism and news aggregators: the new forms of production and consumption of news in Portugal". I’m currently working at Microsoft Portugal. I have also worked in EFE Agency, Diário de Notícias, El Referente, Millenium BCP and other companies.