PhD in Communication Sciences by Universidade Católica Portuguesa, coordinates the post-graduaste course Social Brands - Communication and Marketing in a Digital Environment. In 2019 was a visiting researcher at the Arctic University of Norway. Researcher at CECC and CRC-W, currently coordinates the project "0-3 DigiKids - Use of Touchscreen Devices by Children up to 3 years old" and leads the Portuguese team of the project "Use of Digital Technologies by Children and Teenagers during the COVID-19 Pandemic in Europe", coordinated by the JRC-European Commission. Her main research interests are the use of digital media by children and algo within organizational communication, marketing and branding. She is author of several publications about the social impact of digital media and the use of smartphones.