Assistant Professor of the Faculty of Human Sciences at the Catholic University of Portugal. She is also a post-doctoral researcher at the Research Centre for Communication and Culture Studies, and coordinator of the post-graduate course on Communication and Social Media. Holding a PhD in Communiation Sciences, her research interests are digital media, young children, mobile communication, marketing and public relations. She is a member of the COST actions eRead and DigitLitEY, of CEDAR (Consortium on Emerging Directions in Audience Research) and also of the European Commission's project "Young Children (0-8) and Digital Technologies". She is author of "Living in the Digital Society" (2014) and "The Mobile Phone and Daily Life" (2008).
Paper

A phygital approach to cultural heritage: augmented reality at Regaleira

Patrícia Dias (with José Gabriel Andrade). 2020. Virtual Archaeology Review
Book

Smarketing: Como o mobile marketing está a mudar Portugal

Patrícia Dias (with Dias, Patrícia). 2020.
Other

Smarter PT: Os casos de Lisboa

Patrícia Dias (with Dias, Patrícia). 2020.
Other

Crianças, famílias e tecnologias: Que caminhos? Que desafios?

Patrícia Dias (with Dias, Patrícia). 2019.
Book

hAPPy Kids: Aplicações seguras e benéficas para crianças felizes. Conteúdos positivos: Opiniões dos stakeholders

Patrícia Dias (with Dias, Patrícia). 2019.
Paper

How Families with Young Children are Solving the Dilemma between Privacy and Protection by Building Trust – A portrait from Portugal

Patrícia Dias (with Dias, Patrícia). 2019. Journal of Children and Media
Other

Mitos e Tabus da gravidez e do pós-parto: Estudo de Mercado Barral MotherProtect

Patrícia Dias (with Dias, Patrícia). 2019.
Paper

Multi-needs for Multi-screening: Practices, motivations and attention distribution

Patrícia Dias (with Dias, Patrícia). 2019. Palabra-Clave
Paper

Multi-Needs for Multi-Screening: Practices, Motivations, and Attention Distribution

Patrícia Dias (with Patrícia Dias). 2019. Palabra Clave
Book Chapter

Pais, filhos e tecnologias digitais móveis: perceções de utilização e critérios para escolha de atividades

Patrícia Dias (with Dias, Patrícia). 2019. Crianças, famílias e tecnologias: Que caminhos? Que desafios?
Other

Perfis de consumidores da marca Barral

Patrícia Dias (with Dias, Patrícia). 2019.
Other

Smarter PT: O caso do Fundão

Patrícia Dias (with Dias, Patrícia). 2019.
Other

Smarter PT: Os casos de Cascais

Patrícia Dias (with Dias, Patrícia). 2019.
Paper

Technologies and Children up to 8 years old: What changes in one year?

Patrícia Dias (with Dias, Patrícia). 2019. OBS – Observatório
Book Chapter

The Domestication of Smart Toys: Perceptions and practices of young children and their parents

Patrícia Dias (with Dias, Patrícia). 2019. The Internet of Toys – Practices, affordances and the political economy of children’s smart play
Other

A participação de famílias com crianças com menos de 8 anos em eventos de marcas: O caso do Barral Family Day

Patrícia Dias (with Dias, Patrícia). 2018.
Paper

Beyond Advertising Narratives: Josefinas and their storytelling products

Patrícia Dias (with Dias, Patrícia). 2018. Anàlisi
Book Chapter

Digital technologies in kindergarten: paths of kindergarten teachers and potentialities

Patrícia Dias (with Dias, Patrícia). 2018. Learning Strategies and Constructionism in Moderns Education Settings
Book

hAPPy kids : aplicações seguras e benéficas para crianças felizes : perspetiva dos pais

Patrícia Dias (with Dias, Patrícia). 2018.
Book

hAPPy kids : aplicações seguras e benéficas para crianças felizes : perspetivas das famílias

Patrícia Dias (with Dias, Patrícia). 2018.
Other

IoToysReport

Patrícia Dias (with Donell Holloway). 2018. 9446
Paper

Media representations of children’s privacy in the context of use of ‘smart toys’ and commercial data collection

Patrícia Dias (with Dias, Patrícia). 2018. Medijke Studije Media Studies
Book Chapter

O Papel dos Social Media nas Crises Reputacionais

Patrícia Dias (with Dias, Patrícia). 2018. A Comunicação Organizacional e os Desafios Tecnológicos
Other

Participatory Media Education with Happy Onlife – Final Report Portugal

Patrícia Dias (with Dias, Patrícia). 2018.
Other

Práticas Culturais Portuguesas de Residentes fora do País: O consumo de bacalhau como prática cultural

Patrícia Dias (with Dias, Patrícia). 2018.
Paper

Reading Experience and the Impact of physical and social environment: A study of six focus groups

Patrícia Dias (with Dias, Patrícia). 2018. Library – Journal of Library and Information Science
Other

Strategic Communication, Positive Content and Reputation: The case of the humouristic Facebook page about Marcelo Rebelo de Sousa

Book Chapter

Uma Abordagem Phygital ao Património Cultural: Realidade aumentada na Regaleira

Patrícia Dias (with Dias, Patrícia). 2018. Património Cultural e Transformação Digital,
Book Chapter

Young Children (0-8) and Digital Technologies National Report – Portugal

Patrícia Dias (with Dias, Patrícia). 2018. Young Children (0-8) and Digital Technology, a qualitative study across Europe
Paper

Young children, digital media and smart toys: How perceptions shape adoption and domestication

Patrícia Dias (with Dias, Patrícia). 2018. British Journal of Educational Technology
Book Chapter

’The Deal Should be Fairer!’ Stakeholder Discourses on Intrusive Media Platforms and Interfaces

Patrícia Dias (with Dias, Patrícia). 2018. The Future of Audiences: A foresight analysis of interfaces and engagement
Paper

A participação ética de crianças com menos de 8 anos em investigação qualitativa

Patrícia Dias (with Dias, Patrícia). 2017. Edapeci – Volume Especial “Ética em Pesquisa em Contextos Educativos”
Book Chapter

Acknowledging the dilemmas of intrusive media

Patrícia Dias (with Dias, Patrícia). 2017. Audiences, Towards 2030: Priorities for audience analysis
Other

Beyond Advertising Narratives: Josefinas and their storytelling products

Other

Comunicação Estratégica, Conteúdo Positivo e Reputação: O caso da página de Facebook ‘Marcelo a Fazer Coisas’

Book

Crianças (0 a 8 anos) e Tecnologias Digitais: Que mudanças num ano?

Patrícia Dias 2017. CECC - Universidade Católica Portuguesa
Paper

Crianças até 8 anos e Tecnologias Digitais no Lar: Os pais como modelos, protetores, supervisores e companheiros

Patrícia Dias (with Dias, Patrícia). 2017. OBS – Observatório
Paper

Crianças até 8 anos e Tecnologias Digitais no Lar: Os pais como modelos, protetores, supervisores e companheiros

Patrícia Dias (with Brito, R.). 2017. Observatorio
Paper

Digital Technologies, Learning and School: Practices and Perceptions of Young Children (under 8) and their Parents

Patrícia Dias (with Dias, Patrícia). 2017. The Online Journal of New Horizons in Education
Book Chapter

Family Dynamics in Digital Homes: The role played by parental mediation in young children´s digital practices around 14 European countries

Patrícia Dias (with Dias, Patrícia). 2017. Contemporary Family Therapy
Paper

Family Dynamics in Digital Homes: The Role Played by Parental Mediation in Young Children’s Digital Practices Around 14 European Countries

Patrícia Dias & Rita Francisco (with Brito, R.). 2017. Contemporary Family Therapy
Other

From Screen-Time to Screen-Action: Multi-screening, attention and engagement

Other

From screen-time to screen-action: Uses and gratifications of Multi-screening

Book Chapter

Mobile Devices and Advertising: Perceptions and Opportunities

Patrícia Dias 2017. Handbook of Research on Multi-Platform Advertising Strategies in the Global Marketplace
Book Chapter

O Papel dos Social Media nas Crises Reputacionais

Patrícia Dias 2017. A Comunicação Organizacional e os Desafios Tecnológicos
Paper

Reading and company: Embodiment and social space in silent reading practices

Patrícia Dias (with Kuzmičová, A.). 2017. Literacy
Paper

Tecnologias Digitais, Aprendizagem e Escola: Práticas e percepções de crianças com menos de 8 anos e seus pais

Patrícia Dias (with Dias, Patrícia). 2017. REPPE – Revista de Produtos Educacionais e Pesquisas em Ensino
Book

The Online and Offline Digital Literacy Practices of Young Children: A Review of the Literature

Book Chapter

The Opportunities of IoToys in Media Discourses

Patrícia Dias (with Dias, Patrícia). 2017. The Internet of Toys: A report on media and social discourses around young children and IoToys
Book Chapter

The PR Pyramid as Model for Managing Organizational Social Media Presence

Patrícia Dias 2017. Organizational and Strategic Communication Research: European Perspectives, vol. 2
Book Chapter

Young children and digital media in the home: Parents as role models, gatekeepers and companions

Patrícia Dias (with Dias, Patrícia). 2017. Family Dynamics and Romantic Relationships in a Changing Society
Book Chapter

Young children and digital media in the intimacy of the home

Patrícia Dias (with Dias, Patrícia). 2017. New Media, New Intimacies: Connectivities, relationalities, proximities
Other

“O Pisca faz faísca” no jardim de infância: Perceções e opiniões de nove grupos de crianças em idade pré-escolar

Patrícia Dias (with Dias, Patrícia). 2017.
Paper

Audience experiencing of emotions in the contemporary media landscape

Patrícia Dias (with Soares, Fátima). 2016. Participations – International Journal of Audiences Research
Book Chapter

Between M-internet users and stakeholders: Convergence or divergence?

Patrícia Dias 2016. Media Convergence Handbook - Vol. 1
Paper

Comunicação e Cognição na Era Digital

Patrícia Dias (with Dias, Patrícia). 2016. Povos e Culturas
Book

Crianças (0 a 8 anos) e Tecnologias Digitais

Patrícia Dias (with Dias, Patrícia). 2016. Centro de Estudos em Comunicação e Cultura
Book

Crianças (0 a 8 anos) e Tecnologias Digitais

Patrícia Dias 2016. Centro de Estudos em Comunicação e Cultura, Universidade Católica Portuguesa, Lisboa
Other

Crianças (0-8) e Tecnologias Digitais

Patrícia Dias 2016. Crianças Felizes, Universidade Católica Portuguesa, Lisboa
Paper

La tecnología digital, aprendizaje y educación; prácticas y percepciones de niños menores de 8 años y sus padres

Patrícia Dias (with Soares, Fátima). 2016. Ensayos – Revista de la Facutad de Educación de Albacete
Book Chapter

Mobile Devices and Advertising: Perceptions and Opportunities

Patrícia Dias (with Dias, Patrícia). 2016. Handbook of Research on Multi-Platform Advertising Strategies in the Global Marketplace
Paper

Motivations for Multi-screening: An exploratory study on motivations and gratifications

Patrícia Dias 2016. European Journal of Communication
Book Chapter

Portugal contra la austeridad: El papel de los media sociales en los movimientos cívicos

Patrícia Dias (with Dias, Patrícia). 2016. A Definir
Book Chapter

Portugal contra la austeridad: El papel de los media sociales en los movimientos cívicos

Patrícia Dias 2016. Universidad de Mexico, Mexico
Other

The Online and Offline Digital Literacy Practices of Young Children: A Review of the Literature

Patrícia Dias (with Dias, Patrícia). 2016.
Paper

The Role of Parents as ‘Gatekeepers’ of Digital Technologies: Exploring the tension between the rights of access and protection

Patrícia Dias (with Dias, Patrícia). 2016. Children's Rights in a 21st Century Digital World: Exploring Opportunities and Tensions
Paper

The Role of Parents as ‘Gatekeepers’ of Digital Technologies: Exploring the tension between the rights of access and protection

Patrícia Dias (with Soares, Fátima). 2016. Global Studies of Childhood
Other

The Role of Social Media in Reputational Crises: Metaphors drawn out of practice

Patrícia Dias 2016. ECREA 2017. Charles University, Prague
Other

The Tablet is my BFF": Overview of young children's engagement with digital technologies

Patrícia Dias 2016. ECREA 2017, Charles University, Prague
Book Chapter

The tablet is my BFF’: Practices and perceptions of Portuguese children under 8 years old and their families

Patrícia Dias 2016. The Digital Literacy and Multimodal Practices of Young Children: Engaging with Emergent Research. Proceedings of the first Training School of COST Action IS1410, University of Minho, Braga, Portugal, 6th - 8th June, 2016, Braga
Paper

The TV needs a digital add-on: How multi-screening fosters engagement, social interaction and immersion

Patrícia Dias (with Soares, Fátima). 2016. Dígitos – Revista de Comunicación Digital
Book Chapter

Young children and digital media in the home

Patrícia Dias (with Dias, Patrícia). 2016. Family Dynamics and Romantic Relationships in a Changing Society
Other

’The Tablet is my BFF’: Young children’s engagement with the tablet

Patrícia Dias 2016. COST Action IS1410 DigiLitEY Training School, Braga
Book Chapter

Hot Brands Are Cool: The Temperature Scale as a Tool for Branding in a Digital Society

Patrícia Dias (with Dias, Patrícia). 2015. Media Business Models: Breaking the Traditional Value Chain
Book Chapter

Is the Second Screen becoming the First? An exploratory study of emergent multi-screening practices

Patrícia Dias 2015. Lecture Notes in Computer Science. 4th International Conference on Design, User Experience and Usability: Web, Mobile and Product Design, DUXU 2014, held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014
Book Chapter

M-internet: Convergence or divergence? The standpoint of industry and users

Patrícia Dias (with Dias, Patrícia). 2015. Media Convergence Handbook: Firms and users perspectives
Book

Mobile media and social interaction: Mobile services and content as drivers of social interaction

Patrícia Dias (with Damásio, M.J.). 2015. Emerging Perspectives on the Mobile Content Evolution
Paper

Multi-screening: Práticas e motivações

Patrícia Dias 2015. Comunicando
Paper

Participation and Satisfaction as Drivers for Human Action: M-internet and community life

Patrícia Dias 2015. Journal of Social Media Studies
Book Chapter

The PR Pyramid as Model for Managing Organizational Social Media Presence

Patrícia Dias 2015. Organizational and Strategic Communication Research, Covilhã: Edições LABCOM
Book Chapter

A articulação de mass media e social media: explorando os movimentos cívicos em Portugal

Patrícia Dias (with Dias, Patrícia). 2014. Comunicação Ibero-Americana: Os desafios da globalização
Other

Comunicação e Cognição

Patrícia Dias 2014. Ano Europeu do Cérebro, Lisboa
Book Chapter

Desafios das RP na Era dos Media Sociais

Patrícia Dias (with Dias, Patrícia). 2014. Novos Media e Novos Públicos
Paper

From ‘infoxication’ to ‘infosaturation’: a theoretical overview of the cognitive and social effects of digital immersion

Patrícia Dias (with Dias, Patrícia). 2014. Ámbitos: Revista Internacional de Comunicación
Other

Hot Brands are Cool: The temperature scale as a branding tool in the digital age

Patrícia Dias 2014. ICA 2014, Seatle
Other

Is the Second Screen becoming the First? An exploratory study of emerging multi-screening practices

Patrícia Dias 2014. IHCI 2014, Lisboa
Other

Is the second screen becoming the first? An exploratory study of emerging multi-screening practices

Patrícia Dias (with Dias, P.). 2014. Proceedings of the International Conferences on Interfaces and Human Computer Interaction 2014, Game and Entertainment Technologies 2014 and Computer Graphics, Visualization, Computer Vision and Image Processing 2014 - Part of the Multi Conference on Computer Science and Information Systems, MCCSIS 2014
Other

Media Sociais, Crises e Reputação

Patrícia Dias 2014. A Reputação das Organizações: Media sociais, cidadania e confiança, Conferência EPGFA / Imago, Lisboa
Other

Mobile media as a factor of social cohesion

Patrícia Dias 2014. ICA 2014, Seatle
Other

Multiscreeningand Distributed Cognition: An exploratory study of emerging practices

Patrícia Dias 2014. ECREA 2014, Lisboa
Other

PR Intelligence for Distributed Cognition: Knowing how your stakeholders think helps you communicate better

Patrícia Dias 2014. BCN PR Meeting 2014, Barcelona
Other

PR, Activism and Agenda-setting: Portuguese civic movements against austerity

Patrícia Dias 2014. Confibercom2014
Other

Práticas Emergentes de Multi-screening

Patrícia Dias 2014. Media, Tecnologia, Contextos, Fieldwork da linha de investigação do CECC, Lisboa
Other

Publicidade e Multi-screening

Patrícia Dias 2014. Publicidade, Marcas e Redes Sociais, VI Jornadas de Publicidade e Comunicação, Lisboa
Other

The Mediatizationof Civic Movements: Exploring the articulation of mass media and social media in Iberian civic movements against austerity policies

Patrícia Dias 2014. ACIS, Lisbon
Other

The PR Pyramid: Guidelines for social media management

Patrícia Dias 2014. World Public Relations Forum, Madrid
Other

The Social Media Square: Guidelines for social media organizational presence management

Patrícia Dias 2014. ECREA 2014
Book

Viver na Sociedade Digital

Patrícia Dias 2014. Principia, Lisboa
Book

Viver na Sociedade Digital

Patrícia Dias (with Dias, Patrícia). 2014. Princípia
Other

Whatever happened to the First Screen? Towards a figure/ground model for analyzing screens’ involvement

Patrícia Dias 2014. New AudiencePractices2014, Lisboa
Other

A Adoção da Internet Móvel em Portugal: Motivações e barreiras à literacia e à participação

Patrícia Dias 2013. Media, Literacia e Cidadania, Braga
Other

Branding and Contemporary Cognition: A semiotic approach to communication effectiveness

Patrícia Dias (with Dias, Patrícia). 2013. CICOM
Book Chapter

Branding and Contemporary Cognition: A semiotic approach to communication effectiveness

Patrícia Dias (with Dias, Patrícia). 2013. Comunicação Política e Económica: Dimensões cognitivas e discursivas
Other

From ‘infoxication’ to ‘infosaturation’: A theoretical overview of the cognitive and social effects of digital immersion

Patrícia Dias 2013. I Congreso Internacional Infoxicación, Seville
Other

Hot Brands are Cool: The temperature scale as a tool for branding in a digital age

Patrícia Dias 2013. Universidad Blanquerna, Barcelona
Other

Mobile Devices as Strengtheners of Social Capital: How an app changes communication in Organizations

Patrícia Dias 2013. Transforming Audiences Conference, London
Book Chapter

Mobile Internet in Portugal: Adoption patterns and user experiences

Patrícia Dias 2013. Research and Design Innovations for Mobile UX
Book Chapter

Networks of belonging: between mediation and connection

Patrícia Dias (with Dias, Patrícia). 2013. Transforming audiences, transforming societies
Book

Networks of belonging: Interaction, participation and consumption of mediatised content

Carla Ganito, Cátia Ferreira & Patrícia Dias (with Cordeiro, P.). 2013. Audience Transformations: Shifting Audience Positions in Late Modernity
Paper

Social activities and mobile internet diffusion: a search for the holy

Patrícia Dias 2013. Mobile Media & Communication
Other

Social Media and the [a]symmetries of Public Relations: Exploring civic grass-roots movements in Portugal

Patrícia Dias 2013. Santiago de Compostela: Universidad de Santiago de Compostela
Other

Social Media and the [a]symmetries of Public Relations: Exploring civic grass-roots movements in Portugal

Patrícia Dias 2013. Universidad de Santiago de Compostela
Other

Social Media and the [a]symmetries of Public Relations: Exploring civic grass-roots movements in Portugal

Patrícia Dias (with Dias, Patrícia). 2013. IBERCOM
Other

The adoption of mobile Internet: industry and users experience

Patrícia Dias 2013. HCI International 2013, Las Vegas
Paper

The adoption of mobile internet: Industry and users experiences

Patrícia Dias (with Damásio, M.J.). 2013. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Paper

The Articulation of Massmedia and Social Media: Exploring civic movements in Portugal

Patrícia Dias 2013. Redes.com Revista de Estudios para el Desarrollo Social de la Comunicación
Other

The Mediatizationof Civic Movements: Exploring the articulation of mass media and social media in Iberian civic movements against austerity policies

Patrícia Dias 2013. On the Eve of War, CECC International Conference
Other

The PR Pyramid: Social media and the new role of public relations in organizations

Patrícia Dias 2013. Universidad Oberta, Barcelona
Other

Web 2.0 for Public Relations: Social media and integrated communication

Patrícia Dias 2013. Universidad Blanquerna
Other

Effective Branding: Reaching the stakeholders by considering their semiotic-cognitive context

Patrícia Dias 2012. CICOM 2012, Braga
Other

Social Media and Public Relations: From asymmetric communication to co-construction

Patrícia Dias 2012. The Co-Production of Knowledge: STS, Social Media, and…, York
Other

The Digital Mediation of Corporate Identity: A visual analysis

Patrícia Dias 2012. ECREA 2012, Istanbul
Paper

The PR Pyramid: Social media and the new role of public relations in organizations

Patrícia Dias 2012. Revista Internacional de Relaciones Públicas
Book Chapter

Corporate Image and Contemporary Cognition: Adequacy equals Success? Portuguese Case Study (2004-2008)

Patrícia Dias 2010. Conference on Media, Culture and Cognition Proceedings
Other

Corporate Image and Contemporary Cognition: Adequacy equals Success? Portuguese Case Study (2004-2008)

Patrícia Dias (with Dias, Patrícia). 2010. CICOM
Other

Web 2.0: Tool for teaching or context for learning?

Patrícia Dias (with Dias, P.). 2009. 8th European Conference on eLearning 2009, ECEL 2009
Book

O Telemóvel e o Quotidiano

Book Chapter

Second Life: A Second Chance for Social Responsibility?

Patrícia Dias 2008. Vaccaro, A., Horta, H. and Madsen, P, (eds.), Transparency, Information and Communication Technology: Social Responsibility and Accountability in Business and Education.
Book Chapter

“Second Life: A Second Chance for Social Responsibility?”

Patrícia Dias (with Dias, Patrícia). 2008. Transparency, Information and Communication Technology: Social Responsibility and Accountability in Business and Education
Paper

"O Impacto do Telemóvel na Sociedade Contemporânea: Panorama de Investigação em Ciências Sociais"

Patrícia Dias (with Dias, Patrícia). 2007. Comunicação e Cultura
Paper

O Impacto do Telemóvel na Sociedade Contemporânea: Panorama de Investigação em Ciências Sociais

Patrícia Dias 2007. Revista Comunicação & Cultura
Paper

Today’s Internet as Research Object: Towards Setting a Common Ground for Internet Studies