Cláudia Simão was awarded her Ph.D. in Social Psychology by the Lisbon University Institute (ISCTE-IUL), Lisbon, Portugal. Part of her Ph.D. was conducted at the Cambridge University, Cambridge, United Kingdom. Currently, she is a postdoctoral researcher at CUBE – Católica Lisbon School of Business and Economics, where she works on research topics such as Social Psychology, consumer behavior and decision-making. Previously she has worked on projects focused on emotion research, interpersonal and intergroup relations, discrimination and prejudice