PhD in Communication Studies from the FCH - Faculty of Human Sciences, UCP - the Catholic University of Portugal. She is currently Guest FCH-UCP Assistant Professor and coordinator of the Post-Graduate Course in Communication and Content Marketing, EPGFA/FCH. In addition to her teaching activities undertaken in FCH-UCP, Cátia Ferreira is also a member of the teaching staff for the PhD program in Communication Studies, resulting from a partnership between the Catholic University of Portugal and the Catholic University of Mozambique, and of the Master's Degree in Digital Communication, the Faculty of Philosophy and Social Sciences, Braga Regional Center, UCP. She is a senior researcher at the Research Center for Communication and Culture Studies (Catholic University of Portugal), sits on the Scientific Board as well as a researcher at the Centre for Sociology Research and Studies (ISCTE).