PhD in Communication Studies from the Universidade Católica Portuguesa. She is currently Assistant Professor at FCH-UCP and coordinator of the BA in Social and Cultural Communication and of the Post-Graduate Course in Communication and Content Marketing: Content Marketing Strategies for the Digital Context. She has been a researcher at the Research Center for Communication and Culture since 2008. She has participated in several national and international research projects, to highlight the ongoing participation in the Research project of the Universidad Francisco de Vitoria, Madrid: ‘Las nuevas competências de la prensa deportiva de papel en el futuro ecossistema digital’ and in the European research project: COMPACT: Social Media and Convergence, funded by the European Union, Horizon 2020. She has also integrated several actions of the European COST network, funded by the European Science Foundation. Her areas of research and teaching focus on digital media studies, particularly on: digital games, social media and mobile devices, audiovisual and multimedia communication, emerging content production strategies, such as transmedia and cross-media, content marketing and digital reading and publishing.
Book Chapter

The Portuguese eSports Ecosystem: An Exploratory Approach

Cátia Ferreira (with Cátia Ferreira). 2019.
Paper

Constructing and deconstructing gender in second life

Carla Ganito & Cátia Ferreira (with Ferreira, C.). 2016. International Journal of Sociotechnology and Knowledge Development
Book

Second life: The emergence of a new moneyscape

Cátia Ferreira (with Ferreira, C.). 2015. The Cultural Life of Money
Book

Networks of belonging: Interaction, participation and consumption of mediatised content

Carla Ganito, Cátia Ferreira & Patrícia Dias (with Cordeiro, P.). 2013. Audience Transformations: Shifting Audience Positions in Late Modernity
Paper

Digital reading: The transformation of reading practices

Carla Ganito & Cátia Ferreira (with Cardoso, G.). 2012. ELPUB 2012 - Social Shaping of Digital Publishing: Exploring the Interplay Between Culture and Technology, 16th International Conference on Electronic Publishing
Paper

Editorial

Book Chapter

From the Coffee Table Album to the Mobile Phone

Cátia Ferreira 2012. New Media and Intercultural Communication: Identity, Community, and Politics
Paper

Memory and heritage in Second Life: Recreating Lisbon in a virtual world

Opinion article

Serialized Participatory Culture

Cátia Ferreira 2012. Observatório (OBS*), Special issue “Networked Belonging and Networks of Belonging” – COST ACTION ISO906, “Transforming Audiences, Transforming Societies”
Book

Panic and Mourning