Assistant Professor and Coordinator of Postgraduate Studies and Advanced Training at the Faculty of Human Sciences of the Catholic University of Portugal (FCH-UCP). She has a PhD in Communication Sciences that tackled the gendering of the mobile phone with the thesis "Women and Technology: Gendering the Mobile Phone. Portugal as a Case Study". Carla Ganito has an MBA focusing on Information Management and Marketing and a Management Master's Degree with the thesis "The Impact of Mobility on the Content Industry: Mobile Entertainment in Portugal", later published as a book. Carla Ganito started her academic career in 2001 at the Faculty of Human Sciences (FCH) where she lectures in the fields of digital communication and marketing. Besides being a lead researcher at CECC, she is also an invited researcher at CIMJ - Research Center for Media and Journalism and an MC member of the COST Action IS1404 - Evolution of reading in the age of digitization (E-READ).