Visual and Performative Arts Marketing

5 ECTs / Semester / English

Learning outcomes: The needs of audiences in relation to artistic and cultural public and private institutions are always changing. The course in Visual and Performative Arts Marketing aims to introduce students to understanding and questioning the current needs of reaching the widest possible audience in the artistic and cultural fields. What does this mean for a programme of exhibitions, performative, live art and film? How can an art and cultural institution hold onto its established audiences while connecting with new ones?


Assistant Professor
Assistant Professor at the Faculty of Human Sciences of UCP – the Catholic University of Portugal, in Lisbon, since 2016, with a Gulbenkian Professorship. She…