Publics and Audiences

5 ECTs / Semester / Portuguese

Reflecting on the concepts of "Publics" and "Audiences" in accordance with the Cultural Industries: television, cultural and commercial spaces. The choice of these less obvious contexts of analysis aims to offer students the opportunity to theoretically and critically analyse the places and practices of everyday life. The two concepts are indiscriminately used on a daily basis and thus the presentation of several and complementary perspectives contributes towards student understanding. Through the study of these theoretical choices, we also try to raise student critical awareness, encouraging questioning and applying such analysis to media and entertainment practices.