The last three decades have witnessed major developments in cognitive and affective neurosciences and economic sciences following the realization that many of its models are not predicting real-life behaviour (e.g. consumer and career decisions, staff management options, designing and planning learning and working environments) are now eager for their insights. Traditional models are based on the assumption that individuals make informed, conscious, and deliberate choices. The cognitive and affective neurosciences can provide a deeper understanding of the motivational foundations of human actions and inform economic sciences on emotional processes that may bypass many of the rational conscious decision-making processes assumed in the past. Hence, this course provides a wealth of information theory, methods and applications - crucial for those working in the media and marketing, computing and information technologies, managers, career counsellors, and social scientists.
Brain, Emotion and Cognition in Economic Environment
5 ECTs / Semester / English