Public Relations

5 ECTs / Semester / Portuguese

The aims of this curricular unit: Historical context, contemporary positioning, functions and scope of Public Relations activities in organizations; Provide a reflection on the complex levels of intervention in Public Relations for the enhancement of human behaviour, affirmation and cultural, social and ethical development in organizations; Provide specific knowledge around the different areas of organization and academic and professional intervention in Public Relations.


Associate Professor
PhD in the Sociology of Communications, Culture and Education from ISCTE (2005); A Master's Degree in Communication, Culture and Tecnologies of Information from…