Media Economics & Management

6 ECTs / Semester / Portuguese

The curricular unit intends to enable students to: Identify the main characteristics of media markets; Discuss the recent transformations operated in the international media systems and problematize the consequences of those alterations in the management of media companies; Identify the regulation policies adopted in the last decade; Be able to frame the Portuguese media market in the international context; Assess the impact of exogenous conditions (changes in consumption, regulation policies and technological shifts) in the management of media corporations; Be able to understand and discuss the challenges that globalisation brings to corporations and the impact of the new media in media markets.

Faculty

Associate Professor
Dean of the School of Human Sciences (since 2016) where he is also the Chair of the Communication Studies Department (since 2013). He was awarded a PhD in Media…
Assistant Professor
Post-Doctorate in Communication Sciences from the School of Communications and Arts, the University of São Paulo (2015) and Doctoral Degree in the same field…