Media Economics & Management

6 ECTs / Semester / Portuguese

The curricular unit intends to enable students to: Identify the main characteristics of media markets; Discuss the recent transformations operated in the international media systems and problematize the consequences of those alterations to media company management; Identify the regulatory policies adopted in the last decade; Be able to frame the Portuguese media market in the international context; Assess the impact of exogenous conditions (changes in consumption, regulatory policies and technological shifts) in the management of media corporations; Be able to understand and discuss the challenges that globalisation brings to corporations and the impact of the new media on media markets.