Media Economics & Management

6 ECTs / Semester / Portuguese

The curricular unit intends to enable students to: Identify the main characteristics of media markets; Discuss the recent transformations operated in the international media systems and problematize the consequences of those alterations to media company management; Identify the regulatory policies adopted in the last decade; Be able to frame the Portuguese media market in the international context; Assess the impact of exogenous conditions (changes in consumption, regulatory policies and technological shifts) in the management of media corporations; Be able to understand and discuss the challenges that globalisation brings to corporations and the impact of the new media on media markets.

Faculty

Associate Professor
Dean of the School of Human Sciences (since 2016) where he is also the Chair of the Communication Studies Department (since 2013). He was awarded a PhD in Media…