Advertising Analysis

5 ECTs / Semester / English

This subject aims to foster reflection on the role of advertising in contemporary society. The specific objectives include: Develop media literacy capacities. Develop tools to analyse images and texts. Apply advertising as a means of accessing an understanding of communication forms. Evaluate the place and role of advertising in contemporary society.

Faculty

Assistant Professor
Visiting Assistant Professor, Faculty of Human Sciences, Catholic University of Portugal. Researcher at CECC in the same Faculty. PhD in Sociology (ICS-UL) (2010…